Importance Of Blog Writing in SEO

For any question in your mind, you know google is here for you. For many people, the most popular search engine is the first stop on which they are trying to look for answers related to their questions. 

No matter what website you have, if you want to be searched by people, then you have to be at the top of search engines. And it's tough to be on top.

But you can improve your chances to be ranking high on search engine by starting a blog writing.

Does the blog help SEO?

Yes, it helps. But having a blog is not in and of itself a ranking factor.

Blogging is best for SEO because it helps for many things on which ranking factors of a website depends. When you have a blog which has high quality and relevant topics for your customers, then it can make a difference in how you're overall website performs in search engine.  

Reason to start Blog 

• It offers continuously fresh content.

If you update your content every day or every week, you're offering fresh content that Google likes. Your website pages sections like about us, services pages were not changed, but your Blog can be updated regularly, which helps you to rank higher. A search engine will show you on top if you have the newest and relevant content. Keywords rich Blog will show you on top, and in return, your website will get traffic. 

• It's the best way to apply long-tail keywords.

Your bog will never be ranked easily on high volume keywords because on those keywords, the competition is very high, and you would not get traffic through your Blog. For your blog posts, it's the best way to use long-tail keywords on which the competition is low and have low volume. For example, a local restaurant in New Delhi might be rank on a keyword "Delhi Restaurant," but it also targeted on a long tail keyword "Restaurant near New Delhi" They could write a blog titled Best Food in New Delhi" and link it back to their restaurant using this long-tail keyword.

• More Blogs mean More Pages. 

The more pages on your website which are relevant to your business, there could be more chances that you will rank on a search engine for your business. So, that's why it's essential to execute keywords in your blogs on which you were targetting. It will increase the opportunity in a search engine to rank higher.

• Backlinking

A link for a link. Look out appropriate and best companies to link to in your blog posts, and they provide a link to your website on theirs. And it will help you to generate more traffic on your website, and you were helping someone too. Building this connection with and appropriate companies are crucial, and relevance is essential. A website that you link with your site would have similarity to your business if not similar than it looks fishy to Google and affects your rankings.

• Blog Posts are Sharable

a great idea to share People love to share blog posts on their social media pages. More people are going to share a blog post over a company service page. Think about your targetted audience and write what they want most to read. The more Blogs on social media means more clicks, re-share, and visit other pages of your website. The blog posting is content on the social media page of your company.

• A blog keeps your customer on your website for a longer time 

Google priority is providing information for which people are looking for, so they were coming back to use google again. If someone clicks on the first link and gets it unhelpful, then they would immediately leave and go back to the search page - that hints the google that this page was not helpful as they think. At the same time, if someone clicks a link and stays for a while, which indicates the google that website is beneficial.

Someone who visits your website from a blog post that shows up in the search results is led to have more reason to stick around for a while and read the entire thing than someone who visits on a page with short text or information.

Importance Of Blogging For Small Business

As a small business, you have to show that you're an expert in your industry and build authority. By transferring your audience with valuable content related to your industry or some niche areas, you'll be building trust and be helping them ascertain confidence in your brand.

Don't wait to do it now if you don't have a blog on your website. Your customer will like to hear what you have to say and google like those websites which are updated and have relevant content. so, be a favourite of Google by starting blogs on your website.